Online Marketing Training & Ideas for small businesses

World-class Marketing Strategies

  • To Grow Your Business
  • Increase Sales
  • Free Up Your Time Once And For All

Welcome to The Marketing Smarts, a step-by-step small business growth program by Basic Bananas, the leading marketing education organization for entrepreneurs.

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The Marketing Smarts

A step-by-step program to grow your business, increase sales and free up your time

Would you like to attract more customers and increase your sales? Would you like to tap into the latest marketing strategies and tools to stay ahead of the game?

Imagine you could avoid the scattered approach to marketing so you are not wasting time and money on stuff that doesn’t work!

Welcome to The Marketing Smarts.

What is The Marketing Smarts?

  • The Marketing Smarts is a 14-week, interactive video-based training program that teaches effective online and offline marketing strategies to business owners who want to attract more customers, increase their sales and leverage the latest tools to free up their time.
  • After a decade of working with thousands of business owners around the globe, Basic Bananas have boiled it down to the most important factors of growing a business in today’s economy and put it all into a step-by-step program The Marketing Smarts.
  • You need a combination of online and offline marketing strategies to grow your business and become the obvious choice in your market.
  • This program is produced by Basic Bananas, the leading marketing education organization for entrepreneurs.

How Does the Program Work?

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We don’t believe in sitting through hours and hours of stuff that doesn’t apply to your business. The Marketing Smarts focuses on marketing strategies that get you results, cutting through the fluff and are straight to the point.
2
It is a step-by-step training with modules released weekly over 14 weeks so that you have complete focus and direction on what matters most.
3
Each module includes videos, frameworks, easy-to-use templates, resource sheets and practical examples. You will gain access to the training on a private members only website.
4
Bonus 14 Week Access: Once per week, well-known entrepreneurs and the founders of Basic Bananas will be available for you via a live online class to personally review your campaigns! Get any of your questions answered by award-winning entrepreneurs!
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Being a business owner can be very lonely, you will meet fellow "Smarters" and be part of supportive tribe of like-minded people. You are not alone on this journey! We got your back.
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The Marketing Smarts is your online mentoring program to accelerate business growth. You will receive access to video training modules over 14 weeks (and you get to keep your video access for a full 12 months). Plus, you will gain lifetime access to our online community to connect with other brilliant business owners.

Who is The Marketing Smarts for?

The Marketing Smarts is for business owners (and their team) who…

  • Have a great product or service that needs to be seen by more people
  • Are serious about growing their business
  • Are open to doing things a bit differently to get better results

It doesn’t matter if you’ve been in business for a few months or a few decades, you will tap into what’s working in today’s market.

Who teaches The Marketing Smarts?

The Marketing Smarts is led by Franziska Iseli and Christo Hall, award-winning entrepreneurs and the founders of multiple businesses including Basic Bananas, The Business Hood, Oceanlovers, Moments of Humanity.

They have been featured across different media channels including INC, Forbes, Business Insider, Virgin Inflight Entertainment, Marie-Claire, Cosmopolitan, SmartCompany and Dynamic Business Magazine.

Franziska and Christo are also the authors of two bestsellers – Perception and Bananas About Marketing.

They are internationally renowned speakers and have shared their knowledge at hundreds of events around the world, including TEDx, Singularity University and Mindvalley.

Who teaches

Five Reasons why this is the Smartest Investment you will ever make in your Business

BUSINESS GROWTH:

Grow your client base and increase your sales fast

You will gain instant access to the smartest, most up-to-date and powerful small business marketing strategies that are working right now. Including the results of rigorous testing, so you know exactly what to focus on.

DIRECTION, FOCUS, CLARITY:

Stay ahead of the competition

You will have more direction, focus and clarity in your approach to growing your business. As a smart business owner you understand the importance of staying ahead of the game. The Marketing Smarts is providing you with the latest, cutting-edge, actionable strategies to stay at the forefront of marketing worldwide.

BUSINESS AUTOMATION:

Access to proven frameworks

Access to proven frameworks. Having the right marketing systems in places is crucial to help you free up your time. The good news is that all the processes and frameworks you get in this program can be applied to any business. So if you decide to build something else in the future, you’ve already got all the resources to make it a successful venture.

BRILLIANT MASTERMIND:

Brainstorm and expand your network

Get access to a private online community of smart business owners to brainstorm ideas, network and get support whenever you need it. Being in business can be a lonely journey, but you are not alone! Mastermind with smart people who have similar challenges and understand you.

BONUS!

Access to the Basic Bananas team

As a member of The Marketing Smarts you also get access to the Basic Bananas team on a weekly live call. Come with any question and we’ll review your campaigns to get better results.

How much does this program cost?

Express Option

$1990

Easy Option

3 x $690

Is There a Guarantee?

Yes! We strongly believe in only delivering the best of the best.
If you don’t think this program can help you double your business in the next twelve months, please ask for a refund.
*to be eligible for a refund you have to demonstrate that you’ve implemented all the modules as proof that you’ve taken full responsibility for your own results and value.

JOIN THE WAITLIST!

Join the waitlist to be the first to know when a spot becomes available:



Happy Business Owners

GRAHAM S.
Retailer
I enjoy every minute of being in this business community.
“Working with Basic Bananas is one of the most informative, fun and knowledgeable things I have ever done. That means a lot as I’ve been in business for a very long time! I can recommend this program to anyone who wants to improve their business!”
DR KATHRINE H.
Chiropractor
Get yourself out of the hard-yard trenches and start living the dream.
I love the knowledge, companionship, and easy solutions Basic Bananas offers. My advice is to get yourself out of the hard-yard trenches and start living the dream that got you into your business in the first place. Stop holding yourself back, get out of your own way, and just do it!
HELEN B.
Graphic Designer
I don’t think I’ve ever received so much useful, easily understood skills so quickly!
“I found it to be the most practical program I’ve done. I don’t think I’ve ever received so much useful, easily understood skills so quickly!”
JAN LITTLEJOHN
Marriage Celebrant
Your knowledge, energy and contribution to small business is outstanding.
You are simply the best! Your knowledge, energy and contribution to small business is outstanding and I recommend you whenever the opportunity arises!
SANDRO B.
Accountant
Booking my family on a holiday as a reward to celebrate.
“I set myself a goal to double my business in the next twelve months. Well, I did it in half that time thanks to this program! It’s changed the way I look at marketing completely! Now I kind of like marketing! Booking my family on a holiday as a reward to celebrate!”
RUDY H.
Swiss Climate Consulting
Who would have thought that there is a magic formula for some things!
What I loved most about this program are the frameworks and processes you get throughout the course. They are so useful and I still refer to a lot of them when coming up with marketing ideas. Who would have thought that there is a magic formula for some things!

Frequently Asked Questions

How does this program work?

The Marketing Smarts is an online interactive program that includes 14 modules. You will be guided through how to set up your own marketing machine, step-by step. Each module includes practical video lessons and worksheets to help you implement the marketing strategies in your business straight away.

Each week you will gain access to a new module. If you run behind or don’t have the time to implement one week, don’t worry, you’ll have access to the recordings for a lifetime!
When you’ve ticked off a task, you can mark it as complete so you can see your progress while setting up your marketing machine.

Bonus: During the 14 weeks of the program you’ll also get access to weekly live Helpdesk sessions where one of our founders will review your campaigns and answers all of your questions! That alone is worth ten times the investment of this program!

How much time should I allocate per week?

If you can put aside 2-3 hours per week to work through each module and apply the lessons to your business that would be ideal. If you can only do one hour per week that’s ok too. You’ll keep access to all the modules so you can re-watch and apply the lessons when you can fit it in.
And if you can do more than 2-3 hours, go for it!

When does the program start?

You can start any time you like! The sooner you get started with working on your marketing, the faster your business will grow! Make sure to carve out some time to focus on implementing the lessons during the 14 weeks. You will also have access to the content forever after so you can come back to it!

Where is the program being held?

This is a virtual mentoring program so you can access it from anywhere in the world! You can watch the videos in your own time whenever fits into your busy schedule.

Who is running the program?

Each module is hosted by our co-founders Franziska Iseli and Christo Hall. That’s pretty rad! They have run and grown multiple successful businesses over the past decade and even won some entrepreneurial awards. You probably already know and love them!

How much does this program cost?

The Marketing Smarts is $1,990 OR 3 x monthly instalments of $690. This also includes lifetime access to all fourteen modules jam-packed with the tools to maximise your marketing efforts. 

Does The Marketing Smarts work for my business?

This program works for anyone who runs a business and meets the following
criteria:

  • They have a great product or service.
  • They want to grow their business and build an effective marketing machine.
  • They are open to doing things differently to get a higher return on their investment.
  • They are not waiting for the ‘magic pill’, because there is none, sorry!
  • They believe in their business wholeheartedly and want to attract more customers.
How do I join?

We are so excited to have you join our business community! Being supported as a business owner is more important now than ever before.
To join this program, join our waitlist HERE and we’ll give you a call to find out a bit more about your business.

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